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Market Segmentation and Demographic Analysis
Segment customers and profile
customers using demographic data and demographic mapping
OVERVIEW
Empower Geographics offers
the best market segmentation research, psychographic and demographic solutions available on the market today.
We offer consumer, business and industry demographics.
We also offer psychographics for profiling consumer
brand preferences and spending habits of a population or
area.
| Attend a Web Seminar to
discover how market segmentation and demographic
profiling can help you segment customers and
analyze markets.
Register here or call 888.627.7767. |
Whether you need to determine the demographic profile of a
5-mile radius around a store, map the potential of all
neighborhoods in your markets, or see which businesses in a
region fit the data profile of your target customer, our demographics
and customer segmentation solutions let
you gain deep insight into customer behavior and market
potential.
Demographics and
psychographics help you answer key questions about your market and
customers, including:
 | How big is the total opportunity market? |
| What is my revenue potential? |
| Who is my current and future competition and how much am I losing to them? |
| Where are the untapped market opportunities? |
| How can I increase ROI on my campaigns? |
| Which of my customers are profitable and how do I find more just like them? |
| How can I best reach and keep my customers? |
| Which customers are most likely to purchase from me and which products/services do they want? |
Market Segmentation
Research
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You can perform market research to segment a
population or geography according to criteria
important to your business: demographics,
psychographics, lifestyle, customer or consumer
preferences, buying patterns and more. You'll be
able to see on a map "who buys what where" making
your market segmentation research successful. |
Demographic Data
| We
offer the most current and accurate demographic data
from a variety of sources including historical,
current and projected demographics for any level of
geography, from block group to country. |
Customer
Segmentation
| Your ability to create customer
segmentation profiles based on demographic data
combined with your own customer data will make
customer purchasing and behavior trends pop out at
you. You'll be able to answer questions such as:
"Where do your best customers live?" What is the
average income of customers who buy product X?" and
many other questions that provide intelligence for
your marketing and merchandising decisions. |
Psychographics
| Psychographics -- or lifestyle
and behavioral data -- are extremely useful for data
profiling and geographic profiling. You can
understand the lifestyle and behavioral
characteristics of the people living in any
geographic area: what magazines they read, products
they buy, movies they like to watch, brand
preferences and more. You can also append
psychographics to your customer list for for
customer segmentation purposes -- you can correlate
customer purchasing patterns with psychographic data
to create customer profiles. |
ZIP Code
Demographics
| ZIP Code demographics are popular
and useful for examining market areas. We offer
highly accurate, up-to-date ZIP Code boundaries with
demographic data aggregated to this geography level.
You can also analyze demographic data at any other
geographic level, including blocks, block groups,
census tracts, counties, area codes and your own
custom-defined geographic areas. |
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MapInfo®
TargetPro® gives business and market analysts insight into the demographic and purchase behavior characteristics of any geographic area.
With TargetPro you can profile, analyze and understand customers and markets to predict buying behavior for virtually any business or consumer product or service.
| Fully integrated
into the MapInfo Professional desktop GIS
environment, providing a map-based interface |
| Uses MapInfo PSYTE®
lifestyle cluster codes |
| Click
here for more on TargetPro |
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1.888.627.7767
1.888.MAP.PROS
www.empower.com
© 2012 Empower Geographics
2720 South River Road, Suite 128,
Des Plaines, IL 60018
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